Social Media

Part II: Does social media really get the message out?

Yesterday we brought you the first in a two-part series on how organizations using social media for important messaging may not be reaching their audiences.

Tonight in part two, NTV’s Colleen Lewis explains how social media can be used more effectively.

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Part I: Does social media really get the message out?

In the age of social media more, more organizations, and governments are choosing to share their messages online.

But those organizations might be surprised to find out that perhaps less than one per cent of their followers are actually getting the message. NTV’s Colleen Lewis has more in this two part series. 

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