A St. John’s-based tech company pioneering an advanced 3D holographic display will receive a significant investment from the Provincial Government for research and development costs associated with its flagship product.

Andrew Parsons, Minister of Industry, Energy and Technology, today announced an investment of $1,023,575 in Avalon Holographics towards the development of a transportable version of its 40-inch holographic display table, NOVAC.

Built using proprietary technologies, NOVAC allows for a group of people to view the same holographic display without the use of equipment such as 3D glasses or virtual reality headsets. The holographic images generated by NOVAC allow for depth perception without encountering headaches or other side-effects typically associated with other 3D visual displays.

Having secured over 50 patents for its technologies, the company is targeting early adopters in sectors such as medicine and defence, where improved visual perception for users is critical in saving lives. The current design of NOVAC is difficult to transport, making it challenging to deploy to trade shows or to ship to customers. This research and development project aims to optimize the current model and establish a more robust and transportable solution that allows the company to take NOVAC to the customer.

Leveraging the financial support provided by the Department of Industry, Energy and Technology, the company will invest a further $1,753,065 for this project.