Social media feeds will be filling up today, with the #BellLetsTalk hashtag, getting the conversation started about mental health.

For every text message, mobile and long distance call, tweet using #BellLetsTalk, use of the Bell Let’s Talk Facebook frame or Snapchat filter, Bell will donate 5¢ to Canadian mental health initiatives.

Bell Let's Talk


BELL LET’S TALK DAY 2019 OFFICIAL VIDEO: Today, every view of this video makes a difference. All you need to do is watch it and Bell will donate 5¢ to mental health initiatives. Share to help spread the word! #BellLetsTalk

Posted by Bell Let's Talk on Tuesday, January 29, 2019

Bell will also donate 5¢ to mental health initiatives for every view on their official campaign video.

Since the campaign began in 2010, Bell has raised over $93 million for mental health programs.